DIGITAL MARKETING ?
10 Best Digital Marketing Certifications – 2023
The following table highlights the 10 best digital marketing certification courses in 2023 from different e-learning platforms. to get additional discounts and get Udemy Digital Marketing courses at a 90% discount.
| Courses | Platform | Fees | Features | |
|---|---|---|---|---|
| Fundamentals of Digital Marketing | Free | Free certificate of completion from Google | ||
| Google Digital Marketing and E-commerce Professional Certificate | Coursera | INR 1,116 (1 month) or INR 2,232 (3 months) or INR 3,348 (6 months) | Google career certificate, projects, and assignments, and the option to learn as per your study pace | |
| The Complete Digital Marketing Course – 12 Courses in 1 | Udemy | INR 455 ( | Up to 90% discount, certificate of completion, and a 30-day money-back guarantee | |
| Advanced Certificate in Digital Marketing and Communication | UpGrad | INR 1,09,045 – INR 1,56,245 (depending on the number of specializations) | MICA executive alumni status + certification, 1:1 mentorship + job support, +15 case studies and live projects, personalized feedback, and mock interviews | |
| Digital Marketing for SMBs with Greg Gifford | Semrush | Free | Free certificate of completion from Semrush and get access to the other courses created by SEO experts | |
| Professional Certificate Program In Digital Marketing | Simplilearn | INR 1,17,700 | University certification + alumni status of Purdue University, career support, EMI option | |
| Digital Marketing Nanodegree Program | Udacity | INR 58,257 (INR | Certificate of completion from Udacity and the opportunity to pursue the same nanodegree program abroad | |
| Digital Marketing Foundations | LinkedIn Learning | Free | Free certificate of completion from LinkedIn, the opportunity to showcase your skills and get a job offer via the LinkedIn network | |
| Future Learn Digital Marketing Course | Future Learn | INR 7,000 – 30,000 | Certificate of completion from top SEO agencies or UK Colleges + opportunity to study Digital Marketing in the UK | |
| Postgraduate Program in Strategic Digital Marketing | Great Learning | INR 1,25,000 | Certificate from Great Lakes Executive Learning, live personalized mentorship, career support, personalized feedback, and mock interviews |
What is Digital Marketing Course?
- Digital Marketing is the practice of promoting products and services with the help of Digital Marketing Tools, strategies, and platforms.
- A Digital Marketing course provides an in-depth understanding of Digital Marketing platforms to help plan an effective Digital Marketing strategy.
- In layman’s terms, Digital Marketing is any kind of online marketing that involves the use of online platforms.
- Nowadays online platforms have updated their content quality and affordability to offer the best digital marketing courses in India online. However, many students prefer a Digital Marketing diploma through classroom-based learning mode.
- To overcome this top IIMs, IITs, and renowned Management Colleges in India are introducing Digital Marketing Diploma programs and online Digital Marketing certification courses
Eligibility for Digital Marketing Course
The only eligibility for a digital marketing course is that the student must be a graduate. Some of the digital marketing certification courses or digital marketing diploma are open for only graduates and ask for 2 or more years of work experience. The following table answers who can do a digital marketing course and lists down the eligibility criteria for different types of digital marketing courses.
| Types of Digital Marketing Course | Eligibility Criteria |
|---|---|
| Certificate in Digital Marketing | Students need to complete class 12 or graduate in most cases. Some digital marketing certificate courses require work experience in the related field. |
| Diploma in Digital Marketing | Students need to complete graduation in a relevant stream from a recognized board. |
| BBA Digital Marketing | Students need to pass class 10 and class 12 exams with a 50% aggregate score. |
| MSc or MBA Digital Marketing | Students need to complete graduation in a relevant stream and score more than 50% marks. |
Digital Marketing Course Fees
| Course (Duration) | Digital Marketing Course Fees | |
|---|---|---|
| Digital Marketing Certificate Courses (1 year) | INR 500 – INR 3,50,000 | |
| Diploma in Digital Marketing (1 – 2 years) | INR 1,50,000 – INR 4,50,000 | |
| BBA in Digital Marketing (3 years) | INR 1,00,000 – INR 4,00,000 | |
| MBA in Digital Marketing (2 years) | INR 10,00,000 – INR 25,00,000 |
Top Online Digital Marketing Courses
Digital marketing courses online are very popular, they are available for free as well as some are paid courses.
- Online digital marketing course fees vary between INR 1,00,000 – INR 5,00,000.
- The eligibility criteria for students who wish to pursue Digital Marketing Courses Online are students must have completed 10+2, some requiring graduate students with 50% marks.
- Digital Marketing Course Syllabus Online includes various Types of Digital Marketing subjects such as SEO, Introduction to Digital Marketing, Social Media Marketing, Web analytics, email marketing, design essential, and e-commerce.
Free Online Digital Marketing Courses with Certificates from Google
Google digital garage has a total of 32 Google Digital Marketing Courses for free. Free online digital marketing courses with certificates by Google focus on the basics of digital marketing, and the rest of the courses cover specific areas of digital marketing such as online marketing, online advertising, online business, etc.
The table below lists the top free online digital marketing courses with certificates by Google and the digital marketing course duration.
| Digital Marketing Course Online | Total Hours |
|---|---|
| Fundamentals of Digital Marketing | 40 hours |
| Make Sure Customers Find You Online | 3 hours |
| Get a Business Online | 3 hours |
| Promote a Business with Online Advertising | 3 hours |
| Connect with Customers Over Mobile | 1 hour |
| Expand a Business to Other Countries | 1 hour |
| Understand Customers Need and Online Behaviors | 1 hour |
| Promote a Business with Content | 3 hours |
| How to Enhance and Protect Your Online Campaign | 7 hours |
10 Best Digital Marketing Courses on Udemy
There are over 800 Udemy Digital Marketing Courses out of which 238 Udemy digital marketing courses are rated 4.5 and above. Udemy’s digital marketing course fee is INR 3,499 but Udemy features seasonal discounts and sales up to 80 – 90%.
| 10 Best Udemy Digital Marketing Courses | Rating | |
|---|---|---|
| The Ultimate 2023 Digital Marketing Bundle – 33 Courses in 1 | 4.7 | |
| The Ultimate Digital Marketing Guide – 11 Courses in 1 | 4.6 | |
| The Complete Digital Marketing Guide – 22 Courses in 1 | 4.6 | |
| Mega Digital Marketing Course A-Z: 12 Courses in 1+ Updates | 4.6 | |
| VIP Digital Marketing Master Course: 31 Courses in 1 | 4.6 | |
| The Complete Digital Marketing Course – 12 Courses in 1 | 4.5 | |
| Digital Marketing Masterclass – 23 Marketing Courses in 1 | 4.5 | |
| (2023) Growth Hacking with Digital Marketing (Version 7.4) | 4.4 | |
| Digital Marketing Lead Generation and Sales Conversation Course | 4.4 | |
| Digital Marketing: the Ultimate Guide to Strategic Marketing | 4.2 |
Best Digital Marketing Courses on Coursera
Coursera is one of the top platforms for the best digital marketing courses in India. Coursera digital marketing courses are available with extensive study material, guided projects, and affordable fees. Check out Best Digital Marketing Courses on Coursera as per student ratings and total student enrollments.
| Top Digital Marketing Courses on Coursera | Rating | Fees |
|---|---|---|
| Introduction to Social Media Marketing | 4.9/5 | INR 2,206 (1 month) | INR 4,413 (3 months) | INR 6,620 (6 months) |
| Viral Marketing and How to Craft Contagious Content | 4.8/5 | INR 5,707 (Free to Audit) |
| Marketing Analytics Foundation | 4.8/5 | INR 2,206 (1 month) | INR 4,413 (3 months) | INR 6,620 (6 months) |
| Introduction to Digital Marketing | 4.7/5 | INR 3,729 (1 month) | INR 7,458 (3 months) | INR 11,187 (6 months) |
| E-Marketing Specialization | 4.7/5 | INR 2,967 (1 month) | INR 5,935 (3 months) | INR 8,903 (6 months) |
| Digital Marketing Specialization | 4.6/5 | INR 6,012 (1 month) | INR 12,024 (3 months) | INR 18,036 (6 months) |
| Create a Business Marketing Brand Kit Using Canva | 4.6/5 | Free |
Best Simplilearn Digital Marketing Certifications
There are 9 best Simplilearn Digital Marketing certifications, and the price of the courses varies between INR 999 – INR 1,10,000. All the instructors of Simplilearn Digital Marketing have experience of 15-16 years, which allows the students to learn more in-depth about Simplilearn Digital Marketing.
| Digital Marketing Course Online | Digital Marketing Course Fees |
|---|---|
| Digital Marketing Specialist (Master’s Program) | INR 59,999 |
| Post Graduate Program in Digital Marketing by Purdue University | INR 1,10,000 |
| Post Graduate Program in Digital Marketing & Analytics by IIIT Tiruchirappalli | INR 89,999 |
| Digital Marketing Associate (Master’s Program) | INR 30,999 |
| Advanced Pay Per Click (PPC) Certification Training | INR 15,999 |
| Digital Marketing Training Course | INR 999 |
| Advanced Social Media Certification Training Course | INR 15,999 |
| Search Engine Optimization (SEO) Training Course | INR 15,999 |
| Digital Marketing for CXOs | INR 9,999 |
Which is the Best Digital Marketing Course Online?
Udemy, Coursera, and Simplilearn offer some of the best Digital Marketing courses online. To compare the top 3 digital marketing platforms and the digital marketing courses they offer; the table below compares the best digital marketing courses in India offered by Udemy, Coursera, and Simplilearn based on parameters like the number of digital marketing courses, duration, fees, placements, discounts, EMI options, and internships.
| Parameters | Udemy | Coursera | Simplilearn |
|---|---|---|---|
| Total Digital Marketing Courses | 750+ | 101 | 9 |
| Duration | 6.5 hours – 85 hours | 1.5 hours – 8 months | 90 days – 1 year |
| Fees | INR 3,499 (During sales, the prices fall in the range of INR 500 – INR 700) | Based on the subscription-based model; around INR 2,000 per month | INR 999 – INR 1,10,000 |
| Placement | No | No | 6 months paid subscription to IIM jobs portal |
| Discounts | Yes | Yes | No |
| EMI Option | No | No | Yes |
| Alumni Status | No | No | Yes |
| Assignments | It contains practice tests and exercises | Yes | Yes |
| Internships | No | No | Yes |
Free Online Digital Marketing Courses
- There are plenty of free online digital marketing courses after the 12th; they comprise introductory video lessons and some course material.
- However, many online platforms like Google, HubSpot, and Semrush offer free online digital marketing courses with certificates; meaning that they are completely free and students also get a certificate at the end.
- Some platforms do not offer a certificate and the quality of course material is also different compared to paid digital marketing courses.
- The table below lists free digital marketing courses after the 12th that are recommended by students and industry experts. Also, explore Top Digital Marketing Certifications to Boost your Income.
| Digital Marketing Course Online | Platform | Duration |
|---|---|---|
| Fundamentals of Digital Marketing | Google Digital Garage | 40 hours |
| Inbound Marketing Certification | Hubspot Academy | 4 – 5 hours |
| Become an Online Marketing Manager | LinkedIn Learning | 20 hours |
| Digital Strategy & Action | Babson College through edX | 4 weeks (4 – 6 hours/week) |
| Digital Media & Marketing Strategies | Coursera | 20 hours |
| Free Digital Marketing Basics Course | Udemy | 5 hours 45 minutes |
| Digital Marketing 101 | Simplilearn | 3 hours |
| Diploma in Marketing Management | Alison | 6 – 10 hours |
| Digital Marketing Strategy | University of Edinburgh | 8 months (4-6 hours/week) |
| The Ultimate Digital Marketing Class 2023: 6 Classes in 1 | SkillShare | 8 hours 35 minutes |
Digital Marketing Courses After 12th
The digital marketing degrees that are offered in various Digital Marketing Colleges in India are a diploma in digital marketing, BBA in digital marketing, MSc in digital marketing, and MBA in digital marketing courses.
Diploma in Digital Marketing
A Diploma in Digital Marketing provides an in-depth understanding of all digital marketing platforms. It helps in executing a well-planned digital marketing strategy. Students after completing the digital marketing diploma will have experience in developing an effective digital marketing strategy.
| Course Name | College Name | Digital Marketing Course Fees (Total) |
|---|---|---|
| Diploma in Digital Marketing (3 – 6 months) | Indian School of Business Management and Administration (ISBM) | INR 15,900 |
| Post Graduate Programme in Digital Marketing (1 year) | IMT Ghaziabad | INR 1,27,000 |
| Post Graduate Programme in Digital Marketing (1 year) | Gokul Global University, Sidhpur | INR 70,000 |
| Professional Diploma in Digital Marketing (1 year part-time) | NGASCE Mumbai | INR 60,000 |
| Post Graduate Programme in Digital Marketing (11 months) | IIDE Mumbai | INR 4,72,000 |
| Advanced Post Graduate Diploma in Digital Marketing (1 year) | PA Inamdar College of Visual Effects, Design & Arts, Pune | INR 40,000 |
| Post Graduate Program in Digital Marketing (1 year part-time) | ICASR Gurgaon | INR 65,000 |
| Diploma in Digital Marketing and Media Management (1 year) | YMCA New Delhi | INR 1,28,000 |
BBA in Digital Marketing
BBA in Digital Marketing is a popular management course. BBA in Digital Marketing is offered by top institutes like Christ University, NMIMS, ICFAI Business School, etc.
| Course Name | College Name | Digital Marketing Course Fees (Average) |
|---|---|---|
| BBA Digital Marketing | Christ University | INR 1,42,000 |
| Narsee Monjee Institute of Management Studies | INR 6,71,000 | |
| Shaheed Sukhdev College of Business Studies | INR 3,377 | |
| Quantum University | INR 70,000 | |
| Madras Christian College | INR 27,919 | |
| ICFAI Business School | INR 1,09,000 | |
| Kristu Jayanti College | INR 50,000 | |
| New Delhi Institute of Management | INR 73,300 | |
| AIMS Institute | INR 58,000 |
MSc Digital Marketing
MSc Digital Marketing is not very popular in India, yet it is offered abroad. Some of the top-ranking universities offering master’s in Digital Marketing in the USA are:
| University Name | Course Offered | Digital Marketing Course Fees |
|---|---|---|
| Yeshiva University | MSc Digital Marketing & Media | INR 26.5 lakhs |
| Bellarmine University | MSc Digital Marketing | INR 18.3 lakhs |
Some of the top-ranking universities for masters in digital marketing in the UK as per QS World Ranking 2022 are listed below along with the basic course details:
| University | Course Details | Digital Marketing Course Fees |
|---|---|---|
| King’s College London | MSc Digital Marketing (1 year) | INR 23.7 lakhs |
| University of Southampton | MSc Digital Marketing (1 year) | INR 19 lakhs |
| University of Reading | MSc Marketing in Digital Marketing (1 year) | INR 10.7 lakhs |
| Heriot-Watt University | MSc Digital Marketing (1 year) | INR 15 lakhs |
| University of Surrey | MSc Digital Marketing & Channel Management (1 year) | INR 16 lakhs |
| University of Strathclyde | MSc Digital Marketing Management (1 year) | INR 18.2 lakhs |
| Royal Holloway University | MSc in Digital Marketing (1 year) | INR 17 lakhs |
| University of Kent | MSc Digital Marketing & Analytics (1 year) | INR 16.2 lakhs |
| University of Plymouth | MSc Digital & Social Media Marketing (1 year) | INR 12 lakhs |
| Coventry University | MSc Digital Marketing Management (1 year) | INR 13 lakhs |
| University of Portsmouth | MA Digital Marketing (1 year) | INR 13 lakhs |
| Northumbria University | MSc Digital Marketing | INR 12.2 lakhs |
| Liverpool John Moores University | MSc Digital Marketing (1 year) | INR 12.3 lakhs |
| The University of West of Scotland | MSc Digital Marketing (1 – 2 years) | INR 10.2 lakhs |
MBA Digital Marketing
MBA Digital Marketing is a very popular digital marketing course in India, some of the best MBA digital marketing colleges are IIDE, GNIMS, Amity University, etc.
| Courses | Name of the Colleges | Digital Marketing Course Fees |
|---|---|---|
| MBA in Digital Marketing | IIDE – Indian Institute of Digital Education | INR 4,72,000 |
| Vidyalankar School of Business | INR 6,50,000 | |
| GNIMS – Guru Nanak Institute of Management Studies | INR 9,90,000 | |
| University of Mumbai’s, GICED-BSS Foundation | INR 3,20,000 | |
| Jagdish Sheth School of Management, Vijaybhoomi University | INR 12,00,000 | |
| ITM Business School, Navi Mumbai | INR 10,45,000 | |
| DMTI – Digital Marketing Training Institute | INR 3,95,000 | |
| Imarticus Learning | INR 1,50,000 | |
| Amity University | INR 5,00,000 |
MBA Digital Marketing vs Diploma in Digital Marketing
| Degree | Educational Requirements | Program and Fees | Employment Opportunities |
|---|---|---|---|
| MBA in Digital Marketing | To be eligible for the program, a candidate must have graduated from a reputable university with honors and have a few years of work experience. | MBA is an expensive course and the ROI for this course is high | MBA students are hired more with more packages |
| Diploma in Digital Marketing | The majority of courses require a candidate to have completed their 10+2+3 or 10+2. | Diploma courses are not as costly as MBA courses | Diploma students are hired with moderate packages |
Diploma in Digital Marketing vs Digital Marketing Certification
Comparing the value of both the courses, both of them are pretty much the same. The students who complete Digital Marketing Certification will get as many opportunities as a Diploma in Digital Marketing. The course fees for both the diploma courses and the certification courses vary hence the students can choose the course as per their choice.
Top Digital Marketing Training Institute
- A digital marketing training institute is different from any university or college.
- Digital marketing training institute focuses specifically on digital marketing training courses, certifications, and diplomas. Digital marketing training institutes have different course curricula. They only focus on to-the-point topics and training or internships that make them eligible for digital marketing jobs.
- Digital marketing training institutes also offer memberships in job portals or placement assistance to help them get a good job in digital marketing or similar fields.
- IIDE, NIIT, Digital Vidya, and Digital Academy are the Top Digital Marketing Training Institutes in India.
- These institutes offer digital marketing courses online, self-paced, or classroom-based mode.
- They have branches located in Hyderabad, Bangalore, Delhi, Mumbai, Kolkata, etc.
- The majority of them offer advanced digital marketing courses, diplomas in digital marketing, and digital marketing certification.
- Digital marketing course fees in such training institutes are less than INR 1 lakh.
- Apart from digital marketing, they offer courses on SEO, social media, google analytics, web design, graphic design, etc.
Digital Marketing Courses in Hyderabad
- IIDE, DSIM, Digital Floats, and IDCM are the best Digital Marketing Training Institutes in Hyderabad.
- They offer 1 – 6 months of digital marketing certifications, a diploma in digital marketing, and a complete digital marketing course.
- Digital marketing course fees in Hyderabad range from INR 15,000 – 75,000.
- Digital Marketing Manager’s Salary in Hyderabad is INR 5,85,000 per annum as per payscale reports.
The table below lists the top digital marketing courses in Hyderabad along with fee details and duration.
| Course Name/Provider | Duration | |
|---|---|---|
| Digital Marketing Course Online: IIDE Hyderabad | 3 – 4 months | |
| Advanced Digital Marketing Course: Digital Floats | 3 months | |
| Short-term Digital Marketing Certification/Diploma in Digital Marketing: IDCM Hyderabad | 1 – 6 months | |
| Digital Marketing Course: Web Trainings Institute | 12 months access | |
| Advanced Masters in Digital Marketing: DSIM (Hyderabad Branch) | 4 – 6 months | |
| SEO, SMM, Digital Marketing Courses: Digital Nest Hyderabad | 4 – 11 months |
Digital Marketing Jobs for Freshers
- The Indian Digital Marketing sector is going to be worth INR 11.9 billion (USD 160) by 2025 according to the Goldman Sachs report.
- Digital Marketing professionals can expect an average CTC of INR 1.5 – 4 lakhs per annum as freshers.
- The job opportunities in the Digital Marketing field include Digital Marketing Specialist, Social Media Marketing Manager, PPC Analyst, Web Designer, and Digital Marketing Manager.
- ROI Minds, iProspect, The Times of India, and iDigitalise are some of the popular Digital Marketing companies.
The following table lists the various job opportunities in the Digital Marketing field and the average compensation for these job roles.
| Job Profile | Job Role | Salary (per annum) |
|---|---|---|
| Digital Marketing Manager | Digital Marketing Managers establish a brand’s online presence to generate cost-effective sales | INR 5,50,000 |
| Search Engine Optimisation Specialist (SEO Specialist) | SEO specialist generates traffic on a website or webpage and makes it rank on google’s first page by using relevant keywords | INR 1,76,000 |
| Pay-Per-Click Analyst (PPC Analyst) | PPC analyst manages paid ad campaigns and generates revenue greater than the investment | INR 3,00,000 |
| Web Developer | Web developers create a website that is user-friendly and matches the business goals of an organization | INR 2,00,000 |
| Social Media Marketing Specialist | Social Media Marketing Specialist ensures positive brand engagement and paid or organic quality content across all social media platforms | INR 2,50,000 |
| Search Engine Marketing Specialist | Search Engine Marketing Specialist is responsible for paid advertisements on all types of search engines for revenue generation | INR 2,80,000 |
| Content Marketing Manager | The Content Marketing Manager is responsible for handling content on the entire website | INR 4,79,000 |
Top Digital Marketing Agencies in India
- Digital Marketing Agencies offer all kinds of digital marketing services under one umbrella.
- Organizations that do not have expertise in digital marketing, SEO, social media, or similar services hire digital marketing agencies to gain profits via increased online sales/traffic.
- WATConsult, iProspect India, Mirum India, and BCWebwise are the top digital marketing agencies in India.
- Search Engine Optimization (SEO), Pay Per Click (PPC), Social Media Marketing (SMM), Content Marketing Services, Web Design and Development Services, Online Reputation Management (ORM), and Email Marketing are digital marketing services that agencies have to offer.
Digital Marketing Internships
- Digital Marketing Internship is popular among students aspiring for a career in Social Media, Digital Marketing, Affiliate Marketing, or even MBA Admissions.
- Digital Deepak is the popular Digital Marketing Internship Program.
- Internshala and LinkedIn are the top job portals for all kinds of Digital Marketing Internships.
- Digital Marketing Interns earn INR 40,000 – 6,00,000 per annum or INR 2,000 – 10,000 per month (varies as per duration, company, and type of work).
- LeadsCloud Technologies, Adore Models, and Innovatus Technologies Private Limited are companies that offer High Paying Digital Marketing Internships (INR 15,000 – INR 25,000).
- Government organizations like Aam Aadmi Party, Jazba – Helping Hands, Nanjil Anand Foundation, etc provide unpaid digital marketing internships.
