BACHELOR OF RETAIL MANAGEMENT (BRM) AFTER 12th
Bachelor program in Retail Management
BBA in Retail Management: Course Highlights
Tabulated below are some of the major highlights of the course.
| Course Level | Under Graduate |
| Duration | 3 years |
| Examination Type | Semester System |
| Eligibility | 10+2 with 50% aggregate marks with Commerce/ Mathematics |
| Admission Process | Based on performance in entrance exam |
| Top recruiting organizations | IBM, Infosys, Wipro, Accenture, etc. |
| Top recruiting areas | Banking, educational institutes, healthcare industry, retail operations, and such. |
| Top job profiles | Retail Executive, Advertising Manager, Administrative Officer, And Sales Manager, among others. |
| Course Fee | INR 9,000 to 7 lakhs |
| Average Starting Salary | INR 5 to 20 lakhs |
BBA in Retail Management: What is it About?
Retail Management is the process of management of retail of commodities to customers from retail stores, for personal use. This includes all the steps involved in:
bringing customers into the store.
- fulfilling customers’ buying needs.
- saving time and ensuring customer satisfaction.
Retail Management involves:
- brand management
- customer relationship management
- sales management.
- direct interaction with customers.
- co-ordination of business activities from designing of a product to its delivery and post-delivery service.
- addressing customers’ problems.
- monitoring retail orders.
- handling merchandising.
- managing HR.
- supervision of stocks/inventory.
- supply chain management.
Top Institutes offering BBA in Retail Management
Some of the top institutes offering the course in the country with the corresponding locations and fees charged by the respective colleges are listed below.
| NAME OF INSTITUTE | CITY | AVERAGE ANNUAL FEES |
|---|---|---|
| LPU | Delhi | INR 4,45,000 |
| Quantum University | Roorkee | INR 70,000 |
| School of Business Management | Greater Noida | INR 3,30,000 |
| Lovely Professional University | Jalandhar | INR 4,45,000 |
| RIMT University | Punjab | INR 1,41,000 |
| University of Technology and Management | Shillong | INR 2,31,000 |
| Amity University | Noida | INR 1,22,000 |
| University of Petroleum and Energy Studies | Delhi | INR 5,41,000 |
| Symbiosis University of Applied Sciences | Indore | INR 5,40,000 |
| Symbiosis Skills and Open University | Pune | INR 5,94,000 |
| Jagannath University | Jhajjar | INR 2,10,000 |
| Sun Rise University | Alwar | INR 73,500 |
| University of Petroleum and Energy Studies | Dehradun | INR 6,41,000 |
| Madurai Kamaraj University | Madurai | INR 9,000 |
Eligibility for BBA in Retail Management
Listed below are the minimum criteria of eligibility that interested candidates need to fulfil in order to apply for the course.
- 10+2 education completed from a recognized educational Board.
- Commerce subjects as the main subjects of study at the 10+2 level.
- A minimum aggregate score of 50% (45% for SC/ST/OBC candidates) at the
BBA in Retail Management: Admission Process
Most institutes offering the course admit students based on their performance in a relevant entrance test, followed by a round of Personal Interview. Some institutes conduct their own entrance tests for offering admission. Admission process generally varies across colleges.
A few institutes also provide direct admission based on the candidate’s score at the 10+2 level.
Sections of assessment in the entrance test include:
- General Awareness
- English Communication
- Logical Reasoning & Critical Thinking
- Quantitative Aptitude.
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BBA in Retail Management: Syllabus and Course Description
A year – wise breakup of the course’s syllabus is tabulated below.
| YEAR I | YEAR II | YEAR III |
|---|---|---|
| Overview of retailing | Buying merchandizing I | Buying merchandizing II |
| Retail marketing | Store operations I | Store operations II |
| Retail management perspective | Human resources | Visual merchandizing |
| Customer service management | Principles of marketing economics | Sales management |
| Internship | Business communication | Customer value management |
| Viva voce | Field study I | IT application in retail |
| – | – | Field study II |
BBA in Retail Management: Career Prospects
Retail management needs a new generation of smart retail professionals of international calibre, and this course aims to equip such eligible candidates with skills in the best practices followed across the globe in retail. Retail Managers are responsible for:
- overseeing a store’s operations and staff.
- using visual design strategies to improve the sales of products.
- ensuring that a store operates efficiently and profitably.
- ensuring that the store’s employees perform adequately.
- the store’s sales and employee schedule.
- resolving problems cropping in the store.
- coordinating a store’s activities.
- managing a single department in a store, or the entire store.
Purchasing Managers buy retail products meant to be sold in stores.
Such professionals may choose to specialize in specific retail specialties, such as:
- beauty supply shops.
- electronics retailers.
- clothing stores.
Some of the top professional profiles open to such graduates are listed below with the corresponding salaries offered for the respective positions.
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| JOB POSITION | JOB DESCRIPTION | AVERAGE ANNUAL SALARY IN INR |
|---|---|---|
| Retail Executive | A Retail Sales Manager is responsible for the day-to-day operations of a retail store and overseeing salespeople, customer service representatives, and other employees. They interview, hire, and train new employees. They may also prepare schedules and assign duties for current employees. They often work nights, weekends, holidays, and may personally handle customer complaints. | INR 12,00,000 |
| Advertising Manager | An Advertising Manager oversees the advertising activity of a business. Specific role of an Advertising Manager varies depending on the business. They may manage the staff and activities of an outside ad agency that the business has hired, or create the business’ advertising in house. Some general activities for this occupation include forming and directing the business’ strategy for advertising, implementing advertising campaigns, and supervising various advertising-related departments. A specific Advertising Campaign Manager must estimate the campaign’s budget and approve the advertising material, and evaluate the campaign’s overall performance to its conclusion. | INR 5,00,505 |
| Sales Manager | International Sales Managers direct, train, and supervise the sales staff. They coordinate the operations of the sales department across the globe by establishing goals, and monitoring the volume of sales from staff members. They must also review progress reports to determine customer needs, sales potential, and the pricing of products or services. Sales staff are typically assigned territories or geographic regions by an International Sales Manager, and managers constantly monitor and evaluate their progress. | INR 9,97,000 |
| Administrative Officer | A Chief Administrative Officer (CAO) is a top-tier executive who most often reports to the Chief Executive Officer (CEO). They manage the day-to-day operations of a business and are sometimes referred to as the Chief Operating Officer. Scope of this position depends largely on the size of the business and the industry in which it operates. They usually manage numerous branches of the business including finance, sales, human resources, and marketing. | INR 5,26,000 |
| Operations Manager | Business Operations Manager and government agencies plan and organize the activities of businesses, and non-profit organizations. Depending on the organization, they may also be responsible for overseeing a variety of departments from human resources to accounts payable. Some job duties may include coordinating educational assignments for staff, reviewing budgetary information, monitoring expense reports, and interpreting financial data. They perform cost-benefit analyses on internal programs. |
