CAREER IN FASHION COMMUNICATION
What are Fashion Communication Courses?
- Fashion Communication courses are those programs that provide an opportunity to outshine the field of the fashion and lifestyle industry through supreme communication and marketing skills.
- Fashion is a versatile industry, therefore it is very important for the communication managers and staff to be equally effective.
- To pursue a career in this field, it is necessary to put in the effort to know about the trending ideas related to fashion technology and modify the styles and graphics accordingly.
- The fashion communication expert is expected to keep a keen eye on the changing fashion trends and be aware of the audience about the latest trends through precise communication skills.
Why Fashion Communication Courses?
Every course has its own merits and demerits. Apart from the requirement of a hectic schedule of irregular work hours with extended periods, the fashion communication course has its own merits which are listed below:
Provides Employment
Being a versatile industry, fashion communication courses offer a wide range of job opportunities and thus fosters self-employment opportunities thus helping to build up a professional career in the fashion industry afterward.
Travel opportunities
Being a fashion communication expert, one is expected to promote their fashion consortiums by traveling across different parts of the nation as well as abroad to interact with marketing agencies, designers, fashion bloggers, and photographers. In addition to this, any professional designer could easily get a job abroad in countries like Canada, the USA, etc.
Gain fame
A professional fashion communicator could broaden their career horizon to build stardom, gain popularity, and earn a handsome salary by keeping up the pace with the changing aspects of the fashion industry. One can participate in auctions and exhibitions of their creative and unique designs that can be held all across the globe.
Who Can Pursue Fashion Communication Courses?
- Fashion Communication Course is offered by various universities and the eligibility criterion for each university may be different. In general, following are the minimum eligibility criterion which must be satisfied by the applicant failing to which his/her candidature gets rejected.
- Candidates must have passed 10+2 with a minimum aggregate of 45%-50% from any recognized board of education.
- The candidate must have ample communication skills for efficient interaction as well as soft skills which entail interpersonal skills, commercial awareness, teamwork, ability to cope with hardship, marketing skills, etc.
Types of Fashion Communication Courses
Fashion communication courses provide a vast range of programs ranging from online courses to PG degree courses involving Certificate, Diploma, PG Diploma, and Graduate courses as well. The details of fashion communication courses are as follows:
Online Certificate Courses
Many platforms such as Coursera, Udemy, edX, etc offer fashion communication courses through online mode whose duration ranges from 12 hours to 2 months. The minimum eligibility to pursue a fashion communication course through an online platform is that the candidate must have passed 10+2 with a minimum aggregate of 50% from any recognized board.
Diploma, and PG Diploma Courses
The minimum eligibility to opt for the diploma and PG diploma courses is that the applicant must have qualified 10+2 with a minimum aggregate of 50% from any recognized board. However, the university may ask for an updated resume of the applicant to endorse his/her candidacy. There is no such common entrance exam for Diploma and PG Diploma courses in fashion communication. The application process for the universities may vary according to their rules and regulations.
Graduate Degree Courses
Applicants willing to take admission at the undergraduate level in fashion communication may apply for B.Des or BFTech program after completing 10+2 with 50% aggregate marks in any stream. Admission is completely merit-based or based on the marks obtained in the entrance examinations.
Post Graduate Degree Courses
To apply for PG courses in fashion communication, the candidate must have completed graduation in the relevant stream with a minimum aggregate of 50%. Admission is based on merit or the marks obtained in the entrance examination. Entrance examinations that are conducted for PG degree in fashion communication are NIFT, CEED, PAF, SOFT, and AIFD WAT.
Online Fashion Communication Courses
There are various websites that provide fashion communication courses online such as Coursera, Udemy and EdX.
Coursera
The list of online courses offered by Coursera along with fees and duration are tabulated below:
| Course | Duration | Fees |
|---|---|---|
| Management of Fashion and Luxury Companies | 12 hours | INR 2139/- |
| Sustainable Fashion | 5 hours | INR 2139/- |
| Fashion as Design | 12 hours | INR 2877/- |
| Modern and Contemporary Art Design | 7 months | INR 20139/- |
| Branding: The Creative Journey Specialization | 5 months | INR 14385/- |
| The Art of Sales: Mastering the Selling Process Specialization | 4 months | INR 14460/- |
| Brand Identity and Strategy | 14 hours | INR 2877/- |
| Design: Creation of Artifacts in Society | 15 hours | INR 5533/- |
Udemy
List of online courses offered by Udemy along with fees and duration are tabulated below:
| Course | Duration | Fees |
|---|---|---|
| Fashion Blogging | 2 hours | INR 4,160/- |
| Master Fashion Retouching in Photoshop | 2.5 hours | INR 6,400/- |
| How to do Fashion Design Research | 1.5 hours | INR 1,600/- |
| Celebrity Fashion Stylist | 2 hours | INR 1,600/- |
| Advanced Fashion Illustration | 4 hours | INR 3,200/- |
| Fashion Buyer | 3 hours | INR 3,200 /- |
| Fashion Brand Launch | 1 hour | INR 3,520/- |
| Patternmaking for Fashion Design | 1.5 hours | INR 2,240/- |
edX
Online course offered by edX along with fees and duration is given below:
| Course | Duration | Fees |
|---|---|---|
| Fashion Design and Creation | 3 months | INR 13,000 |
Fashion Communication Courses Specializations
There are various Graduate and Postgraduate Fashion Communication courses available in our country. Some of the most popular Fashion Communication courses are mentioned below.
Certification courses in Fashion Communication
Certification Courses for Fashion Communication along with their duration, eligibility, and conducting mod is tabulated below:
| CERTIFICATE COURSES | DURATION | ELIGIBILITY |
|---|---|---|
| Certificate in Creative Fashion Styling | 6 Months | Class 12th |
| Certificate in Draping and Pattern Making | 1 Month | Experience of 1 or 2 years after class 12th/Diploma after class 12th |
| Certificate in Pattern Making & Garment Construction | 3 Months | Class 12th |
| Fashion Illustration & Design | 3 Months | Class 12th |
| Certificate in Fashion Designing | 6 Months | Class 12th |
| Certificate in Fundamental of Fashion Designing | 6 Months | Class 12th |
| Certificate in Fashion Styling & Draping | 6 Months | Class 10th/Class 12th |
| Certificate Course in Tailoring and Designing | 6 Months | Class 10th |
| Certificate Course in Fashion Merchandising | 6 Months | Class 12th |
| Certificate in Pattern Design | 6 Months | Class 12th |
Diploma Courses
Diploma Courses in Fashion Communication is a 1-year program with an average annual fee structure ranging between 50,000/-PA to 1LPA/-. Diploma courses for fashion communication are offered in the following streams:
| Fashion Design | International Fashion Designing |
| Fashion Styling | Jewelry Design |
| Makeup & Hairstyle Artistry | Fashion Business Management |
| Visual Merchandising | Fashion Photography |
PG Diploma courses
PG Diploma Course in Fashion Communication is offered in the field of Design & Business management and Interior and Spatial Design. It is a 2-year program with an average annual fee of 3LPA/-.
Graduation Degree Courses
Following are the two graduation degree courses offered for fashion communication:
B.Des Fashion Communication
BDes Fashion Communication is a 4-year undergraduate program that offers a fashion communication course that entails the study of fashion designing and graphics through its fascinating array of the curriculum. Fees of the program vary for different universities in the range of 70,000 to 5 LPA and the salary for BDes fashion communication course graduates ranges between INR 2 – 6 LPA.
Bachelor of Fashion Technology (BFTech)
BFTech is a 4-year undergraduate program that deals with various technical aspects of the apparel manufacturing domain. Fees of the BFTech program varies for different universities ranging from 40,000/- per annum to 2.7LPA. After successful completion of the course graduates can earn a salary of INR 2 to 5 LPA.
Fashion Communication Course Syllabus
The fashion design courses syllabus is mentioned below for undergraduate and postgraduate courses
Undergraduate
The syllabus for the fashion communication course at the UG level is tabulated below:
| Fashion Studies | History and Philosophy of Design |
| Communication Concepts & Processes | Writing Skills |
| Consumer Behavior in Fashion | Multimedia |
| Graphic Design | Visual Merchandising |
| Photography | Design Methodology |
| Publication Design | Exhibition Design |
| Fashion Styling | Fashion Journalism |
| Craft Cluster | Industry Internship |
| Doc Graphic Designing | Graduation Project |
Postgraduate
The syllabus for the fashion communication course at the PG level is tabulated below:
| Fundamentals of Art and Design | Fashion Communication III |
| Broadcast Media and Fashion | Fashion, Culture, and Lifestyle |
| Industry-Based Live Project | Industry Internship |
Fashion Communication Courses: Top Colleges
Fashion Communication course is offered by several colleges in India. Some of the top colleges for fashion communication all across the nation are tabulated below:
Fashion Communication Courses: Colleges in Delhi
The top colleges in Delhi providing Fashion Communication courses are tabulated below.
| Name of the College | Average Annual Fees |
|---|---|
| NIFT, Delhi | 3 Lakh |
| JD Institute of Fashion Technology | 4 Lakh |
| Pearl Academy | 6 Lakh |
| Tatyam School of Design | 1.5 Lakh |
| International Center for Art and Design, PFW, ICFAD | 57,000 |
Fashion Communication Courses: Colleges in Mumbai
The top colleges in Mumbai offering Fashion Communication courses are tabulated below.
| Name of the College | Average Annual Fees |
|---|---|
| NIFT, Mumbai | 3 LPA/- |
| Amity School of Fashion Design & Technology | 70,000PA/- |
| Pearl Academy | 6 LPA/- |
Fashion Communication Courses: Colleges in Kolkata
The top colleges in Kolkata providing Fashion Communication courses are tabulated below.
| Name of the College | Average Annual Fees |
|---|---|
| NIFT, Kolkata | 3 LPA/- |
| Glamour Institute of Fashion and Interiors | 5 LPA/- |
| Sister Nivedita University | 8 LPA/- |
Fashion Communication Courses: Colleges in Chennai
The top colleges in Chennai providing Fashion Communication courses are shown below.
| Name of the College | Average Annual Fees |
|---|---|
| NIFT, Chennai | 3 LPA/- |
| Dream Zone School of Creative Studies | N/A |
| Sathyabama University | 9 LPA/- |
Fashion Communication Courses: Colleges in Bangalore
Some of the top colleges in Bangalore providing Fashion Communication courses are shown below.
| Name of the College | Average Annual Fees |
|---|---|
| NIFT, Bangalore | 3 LPA/- |
| Vogue Institute of Art and Design | 3 LPA/- |
| LISAA School of Design | 10 LPA/- |
| Osteen College | 65,000 PA/- |
| Xaviers Institute of Business Management Studies | N/A |
Fashion Communication Courses: Colleges in Pune
Some of the top colleges in Pune offering Fashion Communication courses are given below for your reference
| Name of the College | Average Annual Fees |
|---|---|
| Symbiosis Institute of Design | 16.5 LPA/- |
| International School of Design | 3 LPA/- |
| WLCI | 3 LPA/- |
| Ajeenkya DY Patil University | 18 LPA/- |
Fashion Communication Courses: Skills Required
- Fashion Communication involves regular interaction of the fashion professionals with their clients to drive the sales of their clothing brand. This requires a high-level communication skill to create a positive impact on the customer about the fashion brand.
- Secondly, a fashion communication expert must be able to moderate the working of the fashion and lifestyle industry in a cost-effective manner.
- A keen observance of the fluctuating marketing trend and taking the steps accordingly is one of the main responsibilities of a fashion communication employee.
- Some supreme skills that a fashion communication employee must acquire to excel in the field of fashion and lifestyle industry are tabulated below:
| Photo Shooting | Credit Report | Market Research |
| Fashion designing | Customer Service | Action Planning |
| Sales driving strategist | Vendor Relationships | Financial management |
| Graphic Designing | Lightroom | Photo Editing |
| Attention to Detail | Drawing abilities | Visualizing skills |
| Styling Abilities | Teamwork skills | Leadership skills |
| Fabric Awareness | Multitasking skills | Organizational skills |
| Problem-solver | Time management skills | Sewing and pattern cutting skills |
Fashion Communication Courses: Jobs and Scope
The fashion industry is a vast domain that has ample job opportunities for graduates and postgraduates in fashion communication. Candidates need to match the expectations of the recruiters to get a good job in the fashion industry. A successful fashion communication expert may also start his business and connect it with the fashion industry to enhance its promotion.
Job Profiles
Best job profiles related to fashion communication along with their descriptions are tabulated below:
| Job Profile | Job Description |
|---|---|
| Fashion Advertiser | The role of a fashion advertiser is to organize catchy marketing campaigns through digital media, radio, and video to promote the styles, trends, products, and brands of the fashion industry. |
| Public Relations Manager | The role of a PR Manager is to enhance the reputation of its organization through effective media coverage as well as build and implement the public relations of the organization. |
| Retail Space Designer | Retail Space Designers are responsible for the appropriate selection of the apparel in a cost-effective manner by executing their strategies to define the project’s scope of work. They also schedule the routine and manage the budgets of various projects and auctions. |
| Fashion Stylist | Fashion stylists mainly work for clothing brands in the fashion industries. A professional fashion stylist selects coordinating outfits and accessories as well as grooms the models for attractive photoshoots. |
| Fashion Photographer | Fashion photographers put on their ideas for presenting the clothing brands in advertisement campaigns, catalogs, and magazines in an effective way as well as ensure that the desired image is well-portrayed. |
| Fashion Journalist | The role of a fashion journalist is to have ample knowledge about fashion background and keep himself updated about the ongoing trends in the fashion industry. Fashion journalists are mostly indulged in research, event management, and fact-checking. |
| Graphics Designer | For the success of any fashion brand, it is very important to have a professional graphics designer in the fashion industry because they play a vital role in designing attractive images and posters to promote the brands and attract the audience. |
| Visual Merchandiser | The role of a visual merchandiser is to display a product effectively by implementing the best retail strategies that broaden the aesthetics of the product and catch the attention of the customers. |
| Event Manager | The role of an event manager is to increase customer engagement by managing the company events effectively through well-planned strategies. |
| Art Director | Art directors are responsible for creating the contents for a fashion brand or magazine and conveying the client’s desired message to the customers through their well-designed content. |
| Design Assistant | The role of a design assistant is to create technical sketches, explain innovative ideas to the designers, find sources for cloth fabrics, and get design approval from customers. |
| Fashion Marketing Manager | A fashion marketing manager connects fashion to business as he is involved in driving the sales of their products through effective marketing strategies. |
Top recruiters
Some of the major top recruiters that offer high profile job opportunities for fashion communication experts are tabulated below:
| Christian Dior | Lopez Design | Headlines Today |
| Tommy Hilfiger | Marie Claire | Asian Age |
| Images | NDTV | MTV |
Fashion Communication Courses: Salary
The salary of fashion communication employees varies according to their job status and the profile of the recruiting company. The salary of the employees in the different profession of the fashion industry is tabulated below:
| Job Profiles | Average Annual Salary (INR) |
|---|---|
| Fashion Advertiser | 4 LPA/- |
| Public Relations Manager | 5 LPA /- |
| Retail Space Designer | 10 LPA/- |
| Fashion Stylist | 4 LPA/- |
| Fashion Photographer | 7 LPA/- |
| Fashion Journalist | 3 LPA/- |
| Graphics Designer | 2 LPA /- |
| Visual Merchandiser | 5 LPA/- |
| Event Manager | 7 LPA/- |
| Art Director | 15 LPA/- |
| Design Assistant | 3 LPA/- |
| Fashion Marketing Manager | 40 LPA/- |
