DO YOU KNOW ABOUT ADVERTISING ?
Advertising Courses: Highlights
There are multiple advertising courses available in India and also abroad to pursue advertising courses. Here is the detailed view of the courses available to pursue.
| Popular Courses |
|
| Duration |
|
| Eligibility |
|
| Average Fees |
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| Online Courses | Available |
| Types of Online Courses | edx, Coursera, Udemy, etc. (Includes Paid and Unpaid courses) |
| Top Job Prospects | Media planner, media consultant, display marketing executive, corporate communication manager |
| Average Salary |
|
Advertising Certificate Courses
Certificate programs in advertising courses are offered by many institutions and colleges. These courses are offered both online and offline. These courses are gaining popularity nowadays as many companies are going digital and looking out for good advertising agencies.
- These certificate programs are designed to help students to grasp knowledge in the advertising field and are useful to students who cannot go to colleges.
- The duration of these courses varies from 1 month to 1 year.
- Few courses are free to study and few courses can be taken after paying the fee.
- Students who are looking for short-term courses can opt for these courses and gain a certificate that helps them to secure a job.
- The average salary is from INR 1 lakh in the beginning.
Advertising Online Certificate Course
Online advertising courses are offered by many online platforms and these platforms demand less amount to study these courses. The duration of these courses varies from one platform to another. It also differs in the content of the course which is taught.
- Certificate programs of advertising courses are specially designed to equip the candidates with all the required skilled needs to settle in the advertising field.
- These courses are self-paced and helpful to students to study at any time.
Advertising Top Online Certificate Course
| Certificate Name | Provider | Length | Fees |
|---|---|---|---|
| The Complete MailChimp Email Marketing Course | Udemy | 4.5 hours | INR 3,200 |
| Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more | Coursera | 11 hours | INR 3,593 per month |
| Facebook Social Media Marketing Professional Certificate | Coursera | 7 months | INR 3,593 per month |
Advertising Certificate Courses: Admission Process
- Admissions in these certificate courses are done easily unlike other programs. Students can enrol on the provider’s website.
- Some of the online courses are paid and few are offered for free. In case of offline certificate programs, few colleges analyse your skills through a test or allot seat depending on the marks scored in previous academics.
Advertising Diploma and PG Diploma Courses
Diploma in advertising courses is offered by prestigious colleges and institutions. These diploma courses are useful to students wishing to settle in the advertising field and secure the right well.
- Diploma and PG diploma courses differ in eligibility criteria. Diploma courses are opted after completing class 10 or class 12. PG Diploma courses are opted after completing graduation.
- The duration of these courses differs depending on colleges and institutions. Diploma courses are of 1-2 years and PG Diploma is of 2 years.
- The average salary after diploma courses is around INR 2 Lakhs India currently.
Advertising Top Diploma Courses
| Diploma Name | Colleges Offering | Average Fees |
|---|---|---|
| Diploma in Advertising and Brand Communication | Asian Academy of Film and Television | – |
| Diploma in the aspects media, marketing and events |
| INR 1.25 Lakhs |
| Advanced diploma in advertising management | Xavier Institute of Business Management Studies, Mumbai | INR 13,900 |
Advertising Top PG Diploma Courses
| Course Name | College offering | Average Fees |
|---|---|---|
| PG Diploma in Advertising |
| INR 30,000 -1 lakh |
| PG Diploma in advertising and brand communication | Amity University | INR 63,800 |
Advertising Diploma and PG Diploma Courses: Admission Process
- For a Diploma course, students need to pass class 10 or class 12. Few colleges allot seats based on the score secured in previous academics and few colleges conduct entrance tests to test the student capability. The duration of these courses is 1 year.
- For a PG Diploma course, a student needs to pass graduation in any field with a minimum percentage of 45. The duration of these courses is 1 year and sometimes it depends on the colleges.
Advertising Diploma and PG Diploma Courses: Top Colleges
| College Name | Location | Average Fees |
|---|---|---|
| Asian Academy of Film and Television | New Delhi | INR43,000 |
| Garware Institute of Career Education and Development (GICED) | Mumbai | INR 1,21,900 |
| Pearl Academy | Delhi | INR 53,200 |
| Bennett University | Uttar Pradesh | INR 1,63,100 |
Advertising Bachelor Courses
Bachelor courses in advertising became popular in recent decades and are opted by several students. These courses are offered by various colleges and institutions.
- The duration of these courses is usually 3 years.
- Admissions are done through these courses through entrance tests and few colleges directly allot seats based on the marks obtained in previous academics.
- Students who take up these courses usually gain additional knowledge in the subject and secure a good job.
- The average salary will be 3-5 Lakhs.
Top Undergraduate advertising Courses
| Course Name | Top Colleges | Average Fees |
|---|---|---|
| BA in Advertising |
| INR 30,000 – 70,000 per year |
| B.Com in Advertising and Brand Management | IIS University, Rajasthan | 10,000 -2,50,000 |
Advertising Bachelor Courses: Admission Process
- Admissions are done into these courses through direct mode and also through entrance tests conducted by specific colleges.
- Students need to complete class 12 to pursue these courses.
- The marks to be obtained by students for these courses differs from college to college.
Advertising Bachelor Courses: Top Colleges
| College Name | Location | Average Fees |
|---|---|---|
| SCET College of Professional Education | Bhopal | INR 35,000 |
| Sanatan Dharma College | Ambala | INR 18,300 |
| Career College | Bhopal | INR 42,000 |
| IIS University | Rajasthan | INR 68,300 |
Advertising Courses After 12th: Job Options
Marketing Research Manager
He is responsible for conducting marketing research and getting the product or event published. He makes use of secondary resources to conduct the research.
Skills required:
- Attention to detail
- Good analysis skills
Average salary: INR 9,92,737
Media planner
They are also known as brand planners or brand strategists, work at advertising agencies and create ad campaigns for various clients.
Skills required:
- Knowledge of market research
- Good decision-making skills
Average salary: INR 4,41,745
Corporate Communication Manager
They act as the bridge between a company and the outside world. He is responsible for creating marketing and promotions ideas.
Skills required:
- Writing skills
- Good communication skills
Average salary: INR 9,14,909
Display Marketing Executive
They aim to maximise profits through developing sales strategies that match customer requirements and by promoting products, services or ideas. He is responsible for online tools and takes care of the advertising content of the company or organization.
Skills required:
- Good marketing strategies
- Good knowledge of media platforms
Average salary: INR 3,21,000
Advertising/ Brand Manager
They are the guardians of the brand and are responsible for ensuring that the products, services, and product lines that fall under their brand resonate with current and potential customers.
Skills required:
Management skills
Creative ideas
Average salary: INR 9,77,522
Marketing Executive
He/she is a professional who manages and oversees execution of marketing strategies and is responsible for building strategies and marketing the products. He takes care of all marketing and advertisements of the company.
Skills required:
- Good organization skills
- Planning skills
Average salary: INR 9,77,522
Copywriter
They are always connected to the act of promoting or selling a business, organization, brand, product, or service, which makes it, by definition, a form of marketing. He/She is responsible for creating content for promotions.
Skills required:
- Writing skills
- Creativity
Average Salary: INR 3,62,841
Advertising Courses After 12th: Skills Required
Knowledge of media trends
A person must know the trends of media and advertisements usually depends on trends that are followed. So a candidate must be updated with media trends to secure a good job.
| Course | Provider | Duration | Fees |
|---|---|---|---|
| Facebook Social Media Marketing Professional Certificate | Coursera | 7 months | free |
| Advertising and Society | Coursera | 12 hours | free |
Top Job Profiles
- Advertising contractor
- Media manager
Creativity skills
Students who want to settle in advertising skills need creative skills and these skills help them to enhance their company’s reputation. Creativity skills reflect in the advertising campaigns and promotions. Creativity skills will help students to time their work on time and also in prospering in their future.
| Course | Provider | Duration | Fees |
|---|---|---|---|
| Creativity Toolkit I: Changing Perspectives | Coursera | 17 hours | free |
| Creative Skills: Creative Exercises for All | Udemy | 36 hours | 1,280 |
Top Job Profiles
- Graphic designer
- Media planner
Communication Skills
Communication skills are required for the people who wish to settle in the advertising field as they need to communicate with others regarding content work. Communication skills are required to convey the message precisely and strongly. So, here are a few courses offered in online platforms such as Udemy and Coursera.
| Course | Provider | Duration | Fees |
|---|---|---|---|
| Improving Communication Skills | Coursera | 10 hours | free |
| Communication Skills: Become Clear, Concise, Confident | Udemy | 1 hour | INR 1,920 |
Top job profiles
- Advertising manager
- Media planner
Marketing skills
Students need to possess good marketing skills in the advertising field as they need to negotiate with different media platforms. Students need to convince people about their ideas and their promotions ads. Possessing good marketing skills is an added advantage to the people who are in the advertising field.
| Course | Provider | Duration | Fees |
|---|---|---|---|
| Successful Negotiation: Essential Strategies and Skills | Coursera | 17 hours | free |
| The Complete Sales Skills Master Class – Sales Marketing B2B | Udemy | 30 hours | 8,640 |
Top Job Profiles
- Advertising Manager
- Advertising Consultant
Advertising Courses Online Fees and Rating Comparison
Here are a few advertising courses that are offered online. The fees and duration of these courses are also listed below and useful to compare different online courses.
| Course | Provider | Duration | Ratings | Fees |
|---|---|---|---|---|
| Introduction to Marketing | Edx | 6 weeks | – | free |
| Advertising and Society | Coursera | 12 hours | 4.7 | free |
| Digital Advertising Strategy Specialization | Coursera | 5 months | 4.5 | 3,593 per month |
| Advanced Search Engine Optimization Strategies | Coursera | 25 hours | 4.5 | free |
| The Complete MailChimp Email Marketing Course | Udemy | 4.5 hours | 4.3 | INR 3,200 |
| The Complete Google AdWords Course 2021: Beginner to Expert! | Udemy | 5 hours | 4.4 | INR 8,640 |
| The Complete Facebook Ads & Marketing Course 2021 | Udemy | 11 hours | 4.1 | INR 8,640 |
Advertising Online Courses Comparison
The table gives you some points to compare different online courses that are available in Udemy and Coursera. Here, we have compared different advertising courses available in these two online platforms.
| Parameters | Udemy | Coursera |
|---|---|---|
| Fees | INR 455 | INR 3,659 per month |
| Student Rating | 3.9 | 4.7 |
| Enrollment | 25,601 | 58,045 |
| Duration | 2.5 hours | 11 hours |
| Created by | In house | IE business School |
