EVENT MANAGEMENT ?
What is Event Management?
Event Management as a career field requires aspirants to conceptualise, plan and organise an event which can be a political rally, an award show, exhibition, fashion show etc. As part of organising an event, one needs to identify the target audience, decide the theme for the event, plan logistics and send invites for the event being organised.
Event Management is a creative field; thus, candidates need to possess excellent communication skills as well as specific skills to plan an event. One must pursue an Event Management course only if he/she is willing to work odd and long hours in order to be successful in this field. Event management as a career requires managing people apart from handling props and taking care of logistics.
Event Management course is considered to be a part of hospitality and mass communication courses. Aspirants can pursue an Event Management course at the undergraduate (UG) level, postgraduate (PG) level as well as a diploma or certificate course. Most of the Event Management courses are offered via a degree programme at UG level. Candidates who wish to pursue a master’s level course in Event Management can pursue a specialised course. At the UG level, popular courses offered in the field of event management are of three years duration whereas PG courses in event management are of two years duration. Read further to know more details on Event Management courses including the eligibility criteria, skills required, top colleges, salary and more.
Event Management Eligibility Criteria
Candidates who wish to secure admission in event management courses offered at colleges/universities at the UG level should have cleared their 10+2 from a recognised institute with a minimum aggregate of 45%. Most colleges also specify that candidates need to be fluent in Hindi as well as English if they wish to pursue event management course.
On the other hand, in order to be eligible to secure admission in PG courses offered in the field of event management aspirants should be graduates from recognised institutes such that they have received passing marks at the graduation level. Candidates from any stream can pursue a PG level course in Event Management, however, aspirants with a mass communication background would be preferred.
Event Management Course Curriculum
The syllabus taught as part of an event management course is known to vary from college to college. Apart from this, the course curriculum also depends on the degree that aspirants secure on completion of the course. Candidates are informed that at the UG level they would be able to study event management as part of a Mass Communication course. Some of the common topics that are taught in an event management course offered at the UG level are:
Event Management UG Courses
| Course | Subjects |
|---|---|
BBA Event Management | English, Second Language, Management Process, Business Communication, Financial Accounting, Environmental Studies, Organizational Behaviour, Advertising Management for Services, Economics for Executives, Value Education – Human Rights, Marketing Management, Introduction To Event Management & PR, Event Management Planning, Event Production Process, Skill-based Subject, Communication Skills, Women’s Rights, Human Resource Management, Event Cost Accounting & Finance Management, Event Marketing & Sponsorship, PC Software (MS Office) Theory, Special Events (Wedding Planning & Live Events), General Awareness, Event Team & Crew Management, Event Resource Management, Brand Management, Event Hospitality, Law & Permissions, Special Events (MICE & Corporate Events), Skill-based Subject- Campus to Corporate, Entrepreneurship and Project Management, Public Relations, Media Management, Tourism Marketing, Skill-based Subject- Soft Skills for Business |
Bachelor of Journalism and Mass Communication | Writing for Media, Socio-Economic & Political Scenario, Introduction to Communication, Basics of Design & Graphics, History of Print & Broadcasting in India, Print Journalism, Media Laws & Ethics, Still Photography, Development & Communication, Radio Journalism & Production, Basics of Camera, Lights & Sound, Television Journalism & Production, Public Relations, New Media, Advertising Practices, Event Management: Principles & Method, Media Research, Media Organisation & Management, Global Media Scenario |
Event Management PG Courses
The course curriculum of PG level event management courses is mentioned below:
| Course | Syllabus |
|---|---|
MA PR and Event Management | Communication and Personality Development, Introduction to Media, Advertising, PR and Event Management, Principles of Integrated Marketing Communication, Marketing and Brand Management |
Masters in Event Management | Basic Managerial Skills, Corporate Communications, Marketing Management-Events, Behavioural Aspects of Humans at Work, Advance Event Budgeting and Economics, Computer Application in the Event Industry, Concept and Designing of Events, Production Management- Events, Event Logistics, Handling of Media and Celebrities, Special Events |
MBA Event Management | Economics and Management Decisions, Qualitative Technique, Business Communication and Negotiation Skills,Organisational Behaviour, Marketing Management, Principles of Event Management, Financial Accounting, Consumer Behaviour and Brand Management, Research Methodology and Applied Statistics, Human Resource Management, IT for Event Management, Marketing Communication for Special Events, Event Planning, Media Economics, Financial Management, Advertising Management, Event Marketing Campaign, Event Production and Logistics, Management Information Systems, Budgeting and Costing of Events, Sales Promotion and Brand Management, Event Campaign, Event Production and Logistics, Event Management (Corporate and Social), Cross-Cultural Management, Public Relations, Culture and Entertainment, Entrepreneurship, Event Risk Management |
Diploma in Event Management | Event Marketing, Event Advertising, Event production (Including catering), Event Planning, Event Accounting, Communication Skills, Public relations, IT for Event Management, Event marketing, Cross-cultural management, Event Risk Management |
Diploma in Event Management and PR | Communication and Personality Development, Introduction to Media, Advertising, PR and Event Management, Principles of Integrated Marketing Communication, Marketing and Brand Management |
Required Skillset for Event Management
Event Management as a field requires candidates to multi-task and stretch their limits at every given stage. Some basic skills that one needs to possess in order to be successful in the event management industry are listed below:
Keen observer | Inquisitiveness |
Good perception | Eye for detail |
General awareness | Clear-headed |
Logical | Diplomatic |
Intellectually curious | Self-motivated |
Fluent in language | Good communicator |
Confident | Organised |
Alert | Creative |
Event Management Job Profile and Top Recruiters
After completing a course in Event Management aspirants can consider pursuing any of the below-mentioned job profiles:
- Event Planner: In such a job profile one is responsible for planning all the details of an event. The event can be a conference, corporate event or a wedding. An Event Planner makes a detailed plan for the event right from the theme, logistics to the budget.
- Event Manager: In this job profile one is responsible for each and every aspect of the event that they are organising for their client. The tasks assigned to an event manager range from conceptualising, planning, organising and executing an event in a hassle-free manner.
- Exhibition Organiser: The job profile of an exhibition organiser is similar to that of an event planner. The primary difference being that an exhibition organiser plans as well as executes fairs and exhibitions.
- Stage Decorator: In such a job profile one is responsible for designing the stage layout for the event. The stage for an event can have a podium and table on which dignitaries are expected to sit or at a wedding, it can be the place where the bride and groom sit. The responsibility of a stage decorator can include arranging as well as placing props on the stage which are in tune with the theme of the event and make the stage stand out among other decorative elements of the venue.
- Wedding Planner: In such a portfolio one needs to look after every small detail related to organising a wedding. A wedding planner helps their clients in planning the various wedding functions and offers his/ her services in working out details like preparing the guest list, guest invitations, deciding the wedding theme, menu as well as other logistics.
- Logistics Manager: In such a job profile one is responsible for managing the transportation of equipment, guests and other things required for the event.
Event Management Top Recruiters
Some popular firms/ companies that hire event management graduates are as follows:
- 360 degrees
- Percept D Mark
- Wizcraft International Entertainment Pvt Ltd
- DNA Networks Pvt Ltd.
- Cineyug Entertainment
- Cox and King
- Sita Conferences
- E-Factor
- Sercon
- Tafcon Group
- TCI Consultancy Services and ‘e’ Events
- Fountainhead Transmedia
Salaries for Event Management Job Profiles
As per payscale.com, the salaries of the various event management job profiles are as follows:
| Name of the Job Profile | Average Salary (in INR) |
|---|---|
| Event Manager | 4.42 LPA |
| Event Coordinator | 2.97 LPA |
| Event Coordinator | 2.97 LPA |
| Wedding Planner | 3.50 LPA |
| Logistics Manager | 5.98 LPA |
