WHAT IS LUXURY MANAGEMENT ?

Top universities offering the course 

You need to partake in the best luxury brand management courses in the world to help you stand out. Let’s look at the best universities around the globe offering luxury brand management courses.

 

 

Levels of education

Luxury brand management courses are offered across different levels of education. You can either choose to study luxury brand management right after graduating from school or dip your toes in it post your undergraduate degree. 

Let’s look at all the different luxury brand management courses available on different levels.

Undergraduate courses 

You can apply for any of the following bachelor’s courses in luxury brand management:

• BS in Luxury Brand Marketing and Management
• Bachelor Luxury – Trade Trades
• BBA in Luxury Brand Management
• Bachelor in Fashion and Luxury Retail Management
• Bachelor of Events, Luxury Marketing
• International Business Management Studies in Luxury Goods

Postgraduate courses

The following master’s courses are available in luxury brand management subject:

• Master of Science in Fashion & Luxury Marketing
• Master in Fashion and Luxury Industry Business
• MSc Marketing with Luxury Brands
• MBA in Luxury Brand Management
• Master in Premium Design Management
• International Master in Luxury Management

Brief overview of tuition fees required for the program

Aspiring to become a luxury brand manager and ruling the luxury goods industry is a golden dream. To reach that stage, you require top-notch education from excellent institutes. It’s always a good idea to financially prepare yourself to land in a good luxury brand management course. 

Let’s take a look at the round-about tuition fee required for luxury brand management courses:

• BBA in Luxury Brand Management (Europe) – €10,100 per year
• MBA in Fashion & Luxury (USA) – $36,460 per year

Job prospects

The course will open up a world of opportunities for you, and you can step into a range of roles and jobs. Let’s take a look at all the jobs you can apply for:

Luxury Brand Manager: 

A luxury brand manager is expected to create an effective brand campaign and image that will leave a recognizable impression on the audience. As a luxury brand manager, you will have to conduct thorough market research for the promotional activities of products. This will include advertising campaigns, creating budgets, drawing analyses, collaborating with creators, overseeing the product manufacturing, marketing, etc. 

Luxury Retail Buyer:

A luxury retail buyer is responsible for choosing specific products that a brand will sell. The job also includes ensuring that the products and goods arrive in the market at the right time to make the most of consumer demand. 

You must accurately analyze the targeted audience’s buying patterns to predict future trends. Maintaining close contact with suppliers, examining discounts and sales, managing stocks, negotiating contractual terms, etc., are all part of the job.

Visual Merchandiser:

The retail side of luxury brand management excites you, but don’t like the sales process? A visual merchandiser is an ideal job for you, then!

It includes creating floor plans to improve the aesthetic visuals of the store to attract and engage with potential customers. All the trivial things like display, light, scent, and music are essential, and it’s the visual merchandiser’s job to ensure all these factors work smoothly.

Merchandise Manager:

Choosing which products will be sold at the physical stores and overseeing all the related marketing and budgeting strategies is the role of the merchandising manager. 

A merchandising manager must ensure that high-quality products are offered at the minimum cost to attract the right customers.

PR Specialist:

Advertising of luxury products differs from the typical norms. The billboards and ADs are not what a luxury brand customer seeks. 

This is where a PR specialist comes in, whose job includes networking with big influencers, working alongside media, and ensuring that the brand name stays at the top!

 

Expected Remuneration

Wondering about the paycheck you will receive if you work in the luxury brand management industry? Let’s take a look.